Tag Archives: marketing

How To Prepare Your Home For The Spring Market

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Staging a Home

Selling Your Home in the Spring Means Preparing Your Home in the Winter For sellers, it’s important to start getting your home ready long before the snow is gone and the first flower blooms.

Interview Real Estate Agents

One of the most important thing to do when selling your home is to find a great agent to represent you. If you don’t have one already, then get recommendations from friends and interview different agents to find one who will be the best fit for you. A good listing agent should have a great marketing plan, experience, and deep knowledge of the area and market.

Begin Packing and Organizing Your Belongings

There’s no way to know for sure how long it will take for your home to sell – it could take a month, or years – and while it may seem crazy to start packing up your stuff before a sale occurs, it’s best to be prepared for any outcome.

Clear the Clutter

Prospective buyers are going to want to step into your home and see a place they can visualize living in and making their own. The best way to do that is to create a blank slate. Keep it neat, keep it clean, reduce the amount of clutter you have on shelves and surfaces, and depersonalize as much as you can. The idea is to showcase your home without distracting from it, you want to showcase the focal points and function of each room of the home.

Make Repairs and Improvements

The last thing anyone wants to do before they sell their home is to dump a bunch of money into it for an extensive renovation; however, there are minor repairs and improvements that can be made to make a home look fresher for potential buyers.

  • Freshen Up Paint, Front Door and Hardware

Applying a coat of paint to walls and trim, or even touching up certain areas, can make a world of difference in the appearance of your home. It’s also a good idea to spruce up your front door, since that’s the first thing a buyer will see when they walk in.

  •  Let the Light in

Buyers want homes to be light and bright, so replace your light bulbs or even add a lamp or two to lighten it up. Also, when your home is being shown make sure all the lights are on and the blinds are open.

  • Focus on Bathrooms and Kitchen

The bathrooms and kitchen tend to be a focal point in the homes, and buyers pay attention to whether or not they’ve been updated. Doing little things like re-grouting the tile on the bathroom floor, or caulking the shower and bathtub, can give a used bathroom a fresher look – even new faucets can make a difference.

  •  Spruce up the Curb Appeal

You want to impress potential buyers as soon as they step onto the property or take a drive by, which means making the outside of your home look as appealing as possible.  Make the extra effort to rake leaves, weed the garden, and mow the lawn. Clean and put out your outdoor furniture, and even consider adding some colorful plants to the front of the house.

Peace & Harmony ~ Cheryl

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Quick Guide: Planning The Awesome Holiday Office Party

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Office-Christmas-Party8 Simple Secrets to planning an Awesome Holiday Office Party

If the thought of planning the holiday office party has you hoping that the Grinch DOES steal Christmas – Just hang on, I can help you out along with taking away all the stress of planning.

 

  1. Get Organized – Recruit a couple of Elves (your teammates) No one should do it all on own! You can create a list of tasks and then delegate to your Elves (teammates)..
  2. Get Ideas – First, you need to get ideas for the party from the employees. There are two ways I have done this, that’s by setting up an online questionnaire, I use Survey Monkey . The setup is easy, but since you are delegating task this is a good one to give to your Tech Department Elves. The other way of collecting ideas is a simple Suggestion Box (they still are the best)!
  3. Choose a Theme – After, you have collected all the ideas, now choose a theme for the party. If you usually are partying around all your daily equipment-desks, computers,xerox machine, it’s kind of hard to get into the Festive Holiday Spirit. Think of unique and different options – Here is a short list of suggestions: Art Galleries, Museums, Wineries, Country Inns, Community Barns are fun, you can create a New England Christmas in Connecticut feeling!
  4. Donation Area – Tis’ The Season For Giving. Employees love to give – set up an area for your employees to bring a non-perishable food and/or Toy. Choose 2 charities, arrange to have items picked up the night of the party by a certain time. Announce that the items need to be in the boxes by 7:30 pm for example. What a great way to spread some Holiday Spirit and Magic!
  5. Hire Music – Hire a live local band that you know does a Unique Christmas Repertoire or hire a DJ that will keep the party in a positive party vibes.
  6. Make it Night-Time – Make the party an evening event, this way the employees can invite a guest, their spouse, or family.
  7. Designated Driver – Set up with Uber night of party, if anyone needs a ride home (paid for or discount) or with your Employees, create a designated driver program, they can earn merchandise or money.
  8. Give Real Gifts – As a meeting service concierge I have cleaned up after many of company Christmas parties – I had observed my first year that employees would leave behind the box or bag with the certificate and card. You know, the one you have to go online and order your gift for a certain value. I have seen employees leave certificates worth $1000 and over. They want the Real Stuff – The gift they can take home and share with their family.The gift that when they look at it makes them feel good that their management took the time to think of them.

Enjoy!

Peace & Harmony ~ Cheryl

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How To Tell If It’s Wednesday . . .

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The Boston Advertising Agency of this commercial was looking for authenticity – so they chose Mary Fiumara, the mother in the commercial, that lived on Prince Street in Boston and the little boy is Anthony Martignetti who also moved to Prince Street from Italy a few years before being chosen for this commercial. Mary was a second mom to everyone in the neighborhood, Anthony said in an article after Mary’s death at age 88 in 2016 – that she would ask him everyday “How you doin’ Anthony?” “can I buy you want an ice cream?” A real South Side of Boston Mom.

When planning a marketing campaign – sometimes the most simple and truest events in life become the best experiences for others to watch. In 1985 Prince Pasta Company tried to recapture that same experience – with failure! It has to be real – it has to be authentic, has to hit you in the heart – enough to share and talk about it. I believe it failed because it did not have the two people that shared a neighborhood, that have that care and concern for each other. My take away from studying this concept of marketing, don’t just look for all the pretty, the glamour, and the luxury of an image or a setup. Yes, it is beautiful to look at, but mix in – The Real – The True – The Simple that speaks to hearts and makes people want to share – just like they share all the cute puppy and baby sleeping images – that’s the real life.

Wednesdays have always been “Prince Spagetti Days” in our house growing up – what about yours?

Peace & Harmony ~ Cheryl

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