C.J. Walker – America’s First African American Millionaire

I love her Handbook – HAPPINESS and SUCCESS this was written by a black woman in the 1900s when there was not a lot to be happy and feel successful about. I loved that she used her face for marketing her hair products, not someone else’s face – she had a very strong message of who this product was for – no questioning.

The Take Away: Know Your Customer

“Tenacity and perseverance, faith in herself and in God, quality products and “honest business dealings” were the elements and strategies she prescribed for aspiring entrepreneurs who requested the secret to her rags-to-riches ascent. “There is no royal flower-strewn path to success,” she once commented. “And if there is, I have not found it for if I have accomplished anything in life it is because I have been willing to work hard.”

Peace & Harmony ~ Cheryl